Sofa Stories - Listen In!

Arighi Bianchi’s new ‘Sofa Stories’ podcast, hosted by our very own Nick Bianchi and charismatic chocolatier Oliver Dunn, aka Oli The Choc has been going down a storm with listeners and is already garnering nationwide acclaim.

The pair share their passion for business and personal growth, and have already played host to an array of famous faces in their sofa studio at our iconic 170-year old store in Macclesfield, with recent guests including sporting legend Jon Wilkin, comedian Jason Manford, professional racing driver Oli Webb; Coronation Street stars Samia Longchambon and William Roache OBE, Army veteran Andy Reid MBE, prominent businesswomen Sandy Lindsay MBE, and amputee golfer George Blackshaw. There have also been some entertaining stories about Nick’s friendship and shared passion for padel tennis with ex-England cricketer Michael Vaughan.

It's a venture that blends engaging storytelling with personal insight, creating a platform that captivates audiences as well as proving an effective marketing tactic to reinforce the our brand’s deep-rooted heritage and innovative spirit to new audiences.

Since it launched just a few months ago, listeners from across the UK and beyond have been tuning in to Sofa Stories, with the podcast’s rising popularity and growing listenership reflecting a successful strategy in brand differentiation that few other traditional retailers have yet explored to this extent.

Nick’s unique combination of entrepreneurial savvy, passion for the furniture industry, and love for creative conversation, makes this podcast a must-listen for those interested in the intersections of business, lifestyle, and padel. Joined by Oliver Dunn, whose appearances on national TV have already cemented his reputation as a dynamic and charismatic figure, the duo crafts each episode with a perfect blend of warmth, humour, and authenticity.

“Oli and I are amazed about how popular our Podcast has become, and what a brilliant platform it’s proving to be to help drive awareness of our furniture and furnishings store and ecommerce site,” explains Nick.

“We may be a 170-year old family business but this modern way to reach and engage audiences – across the globe – is definitely working. The podcast has proven to be more than just a platform for storytelling; it’s an innovative marketing tool that boosts brand visibility and builds customer trust. It enhances Arighi Bianchi’s reputation as a forward-thinking business willing to engage with modern digital trends.”

Oli added: “It’s an honour to work with NB (Nick) on The Sofa Stories Podcast, it’s a real passion project and the focus is to learn from inspiring people and share as much value as possible with our listener. NB and I share the same hunger for knowledge, growth and enriching our minds with variety and interactions with great people. We like to give our listener a “behind the scenes” insight into what we are both up to, with our “5K debrief style” of episode and with regular surprise guests joining us on the sofa keeps it fresh and exciting for us.

“Curiosity is one of our key values and doing the podcast feeds ours. We believe there’s an abundance to be learnt by gaining insight and perspective from our guests from a variety of worlds such as TV, sport, social media and business.

“I also believe sharing vulnerability is a strength which paired with storytelling and curiosity, creates relatable content, it’s not all positive, we open up about our challenges too. Storytelling is what connects us as humans and going beyond our fears and into the unknown is where we grow.

“The Sofa Stories journey continues to build and gain momentum; we hope more people will listen in. We have some very exciting guests in the pipeline which we can’t wait to announce.”

Find the Sofa Stories podcast here https://www.buzzsprout.com/2307836